SEO Audit Services

Don’t let Slow Page Speeds Stop You From Ranking on the First Page of Google

WHAT IS AN SEO AUDIT?

If you want more business and to beat your competitors, you must understand where your website fits in the online environment. You must understand what you need to improve.

Your first step is to do an SEO Audit.

An SEO Audit is a complete review of your Website in terms of the factors that determine how well it is ranking for selected keywords. We look to find out what is working, what is not and create a roadmap to destroy your competitors.

We look at keyword rankings, website traffic and what you can do to improve your conversions (website visitors to customers).

Our SEO Audit is very methodical, uses an SEO Audit Checklist and at the end of the process we will have a list of items to work through and improve.

What is Included in an SEO Audit?

Keyword Research

Is the business targeting the right keywords? Are there any keywords that it could be targeting that it is not? Have we properly mapped keywords onto pages? Is there exceptional content that is better than our competitors?

There are many tools you can use for this task. We use the premium SEO Tool called Ahrefs and a number of free tools including Keywords Everywhere.

We are Keyword Research Experts and have a Keyword Research Service.

Technical and On-Page SEO Audit

This involves running an SEO crawler tool over the website. It can identify a whole range of factors that can affect the website’s ability to rank. Other tools are used also to detect a range of other issues including:

  • Broken Links
  • XML Sitemap
  • robots.txt file
  • Page Metadata included, well written and optimised, including title tags, meta descriptions, heading tags and alt-mage text.
  • All key pages included, e.g. About Us, Contact Us, Terms & Conditions, Privacy Policy
  • SSL Certificate
  • All pages are indexed?
  • Does the site have a blog?
  • Is the Site Navigation good?

Home Page

This is your most important page. There are some important questions we have to answer, including:

  • Does the site look modern and compelling?
  • Is the target audience clearly defined?
  • Are there Calls to Action above the fold and are they compelling?
  • Is the phone number clearly displayed on Desktop and Mobile Views?
  • Have we defined how we can help the viewer and what they are going to get?
  • Is the Page Title Tag and Meta Description keyword optimised including city and compelling?
  • Are the Services clearly defined?
  • Are there good internal links?

Duplicate Content

Google will severely penalize you in the rankings for duplicate content.

You must ensure that content on your site is well written, compelling and unique.

We scan your website for internal and external Duplicate Content.

Google My Business

This is essential for every local business.

We will audit your Google My Business listing and detail everything you need to be done to optimise it.

We will also check how well your Google My Business Listing is ranking.

We are local SEO Experts and have a service to optimise and rank your Google My Business Listing.

Local Directories and Citations

Your existing citations must be error free. This must be checked and cleaned up if you want to successfully rank organically and in the Google Map pack.

Are you listed on all of the main local directories? We can check this with our premium citations tool. This is an easy area where you can crush your competitors.

You must build high quality citations. This is a major ranking factor for local SEO.

Page Speeds and Mobile Responsiveness

Slow websites will lose you money. It is critical that your website is fast. We will test your page speeds (on desktop and mobile).

Your website must also be mobile friendly. You can check this with the following tool:

https://search.google.com/test/mobile-friendly

Also use the Google Chrome Extension:

Schema Markup/ Rich Results

Schema Markup gives your website an edge over your competitors as very few businesses use it or understand it.

You can test Schema Markup/ Rich Results with this tool:

https://search.google.com/test/rich-results

Links

Links from other sites to your site give your page authority and trust in Google’s eyes. Check your site’s domain authority against your competitors. If you are behind them, you’ll need to do some work on link building.

We’ll identify your top 5 competitors and record their Domain Authority to compare against yours.

Tools We Use

We use a range of tools for our Website Audit including the following:

  • Ahrefs
  • Screaming Frog
  • Google Analytics
  • Google Search Console
  • Uber Suggest
  • Keywords Everywhere
  • Answer the Public
  • Quora
  • Google Page Speed Insights
  • GT Metrics
  • Google Mobile Friendly Tool
  • Window Resizer Chrome App
  • Google Structured Data/ Rich Results tool
  • Whitespark
  • Brightlocal
  • Local Viking
  • SEO Quake
  • And other tools