Frequently Asked Questions

What is SEO?

SEO is short for Search Engine Optimisation. SEO embraces the techniques and strategies to get your business on page 1 of search engines (like Google) in an organic way, rather than paying for Google Ads.

Furthermore, SEO also embraces, increasing your website traffic and converting these visitors to paying customers.

In essence, SEO is about lead generation and making money.

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Does my business need SEO?

That depends on a number of factors for example, your time-horizon for getting a Return on Investment (ROI) and whether you believe that there a many potential customers online.

SEO is a longer-term strategy but incredibly lucrative in the longterm if you get it right.

When most people want to find a local business they look online.

That’s the power of Google and the power of SEO to local businesses.

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Can my business get to Number 1 on Google?

Yes, but it will take time, patience and you have to be prepared to make an investment.

You must then have a winning SEO strategy.

Our strategy involves knowing our strengths and weaknesses and those of competitors.

You then just have to be better than them.

Is SEO value for money?

Over the long term, SEO is great value for money if done correctly.

Learn more by clicking here.

How long does SEO Take?

This depends on a number of factors. Firstly you have to define your goals and know how competitive your market is.

You are usually looking at 4 to 7 months although results could come sooner.

Why is WordPress Great for SEO?

Google loves WordPress. 60% of websites that have a Content Management System (CMS), use WordPress.

Click here to learn 10 awesome reasons why WordPress is the best CMS for Search Engine Optimisation.

What is better, SEO or Google Ads?

There are advantages and disadvantages to each.

Google Ads is an instant fix. Pay money to Google and appear in their Ads.

SEO is a long-term strategy that requires patience but the Return on Investment is excellent if you have a longer time horizon.

Learn more by clicking here.

Can I spy on my Competitor's SEO strengths and weaknesses?

Oh yes. We can spy on all manner of things your competitor is doing and use this information to beat them in the search engine rankings.

We can spy on their keywords, how well their pages are seo-optimised, a range of technical factors on their website, their links, domain metrics and even get an idea of their organic traffic.

Our Competitor Research will tell you all you need to know about a competitor’s website in order to get competitive advantage.

How can I evaluate the SEO success or failure of my own website?

The best way to do this is to audit your website.

How do I know what my Website Traffic is?

The tool to use is Google Analytics which is a free tool provided by Google.

It will give you invaluable information about your website traffic and is a means of measuring a number of critical Metrics.

We can set this up for you or help you interpret the numbers.

What SEO Metrics should I be measuring?

You should be measuring a number of SEO Metrics on your website, for example:

Positions on the Google Search Results pages for selected keywords

Website Traffic

Conversions

My website is slow? How do I improve page speeds?

Customers hate slow websites and that could cause you losing customers and income.

A number of factors can cause slow websites.

We offer a Page Speed Optimisation service. See here for more details.

How do I test if my website is mobile-optimised?

The first step is to type your website address (URL) into Google’s mobile-friendly testing tool. in the following link:

https://search.google.com/test/mobile-friendly

You should also do check on a tablet and phone to ensure it optimises well to the screen sizes.

What is Google My Business and does my business need to be on it?

Yes. Your local business must be on Google My Business or you are leaving money on the table.

Google My Business is a free directory service offered by Google that can get your business in the Map Pack (Google 3Pack)

It is another opportunity to get your local business on Page 1 of Google.

Ranking in the Google Map Pack is insanely lucrative!

We rank businesses in the Google Map Pack. Click here for more information.